+13X
Monthly Revenue
Shpper · FinTech
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FinTech Digital Marketing Agency with Proven Revenue Growth
We run campaigns for regulated markets and measure the numbers that matter: funded accounts, activation rate, and cost per acquisition
We are a fintech digital marketing agency for payment apps, online banks, WealthTech, and lenders. We build compliance-aware campaigns that turn installs into funded accounts and active users.
An official partner across these platforms
An official partner across these platforms
An official partner
across these platforms
Industry Challenges
The Marketing Challenges FinTech Brands Face
As a fintech advertising agency, we hear the same three problems repeat: installs that never become funded accounts, ads flagged by financial advertising policies, and acquisition costs rising faster than revenue.
Poor Install Quality & Low Conversion
Installs grow, but users drop during onboarding. Campaigns optimized for downloads attract low-intent users, so paying users stay flat while spend rises.
Strict Compliance & Regulations
Regulated claims, mandatory disclaimers, and each platform's financial ad policy limit what campaigns can say. One wrong claim can pause an ad or suspend the account.
High Customer Acquisition Costs (CAC)
Financial audiences are among the most expensive in the auction. As funding tightens, management wants proof of ROI and exactly what media contributes to growth.
FinTech Marketing Agency Proven Solutions
01
Relevant Targeting & Improved UX
We define what a qualified user looks like, feed that signal to the bidding algorithms, and simplify onboarding across app and web.
02
Compliant Copy That Clears Ad Policy
We write inside your approved claim set and check every message against each platform's financial ad policies before launch.
03
Efficient Acquisition Implementation
We measure the full funnel from first click to in-app events and move budget weekly toward channels and creative that lower CAC.
How Our FinTech Marketing Services Work Together
No single channel wins a regulated category. Creative and video lift what paid media returns, SEO and AEO capture the comparison research fintech buyers run, and a steady social presence holds their trust. We plan all four as one system with one CAC target.
FinTech Paid Media Ads
We build app campaigns, search, and paid social around financial-vertical ad policies, with conversion tracking wired to in-app events like funded accounts and activation so algorithms optimize for value. Our PPC agency team runs them.
Social Media Management
We keep a cadence of proof, product education, and expert visibility, with community response handled inside compliance guardrails. Our social media agency team delivers all this.
Video Production
We make explainers and expert-led videos so regulated products feel simple. We produced 30 assets for Shpper, and video lifted views by 50%. See our video production work.
FinTech SEO and AEO
We own the category and comparison searches fintech buyers run before they build trust. We earn the citations that make your brand the one AI answers recommend. Our SEO agency team leads this for fintech.
Why Choose AlCaz as Your FinTech Digital Marketing Agency
01
Industry-Specific Tactics
We speak CAC, activation, and regulated claims natively. We know what works and already grow FinTech brands across the GCC and Europe, Shpper among them.
02
Omnichannel Experts
Paid media, social, video, and search run as one growth engine with shared tracking, one plan, and a single revenue goal. No channel works alone.
03
Consultative Partnership
We come with a point of view. If a plan won't hit payback, we say so and show the better route. Every task ties back to revenue or retention.
13X
Growth in monthly revenue
14.6K
App installs from Facebook Ads
KPIs hit within 3 months
“Their lighthearted personality and professionalism on delivering the objectives.”
Abdulla Bukelly, COO, Shpper
Verified Review
Client Success
How Shpper Grew Monthly Revenue 13X in the UAE and Kuwait
Background
Shpper is a fintech app that connects travelers with personal shoppers across the GCC. The model asks two sides of a marketplace to trust the platform with money and deliveries, which makes user quality matter far more than user volume.
Brief & Scope
Shpper brought AlCaz in to grow active users and revenue in the UAE and Kuwait. The brief covered the full journey, from awareness to consideration to active app usage, with growth strategy, paid media execution, video production, and SDK app measurement handled under one roof.
Deliverables
We started with competitive research and positioning, then built a full-funnel app marketing strategy spanning awareness, acquisition, engagement, and retention. Paid media ran across Google App campaigns, Meta, TikTok, and Apple Search Ads. Our studio produced 30 video assets for organic and paid social. AppsFlyer SDK tracking covered eight critical in-app events, and UX recommendations plus deep linking cut post-install friction. Monthly revenue grew from AED 60K to AED 800K in 12 months, and Facebook Ads alone drove 14,598 app installs at $2.78 each.
Read the full Shpper case study
SCOPE AND APPROACH
How Much Should You Spend on Marketing for FinTech?
Plan for a total monthly budget starting at AED 30,000 (about $8,200), which covers media spend and agency fees combined for paid media. Most fintech brands see the strongest results at our recommended AED 60,000 (about $16,000) or more, funding paid media and social together with enough room for the creative testing that keeps lowering CAC.
FinTech Marketing Agency regional expertise
Which Regions Do We Support FinTech Clients In?
We're based in Dubai and run fintech accounts across the UAE, KSA, and the wider GCC, plus European clients in London and Amsterdam. One practical advantage: as a UAE-registered agency we add no VAT to our fees for clients outside the UAE, so international budgets go entirely to media and services. If your roadmap starts regional and goes global, the same team plans each market from day one.
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A WORD FROM OUR TEAM
Real insights, expert opinions
Short reels from the specialists who run your channels, on what is working in GCC marketing this quarter.
Frequently Asked Questions
How do you handle compliance approvals in fintech campaigns?
As a fintech digital marketing agency, we build campaigns inside your approved claim set from day one. Creative and copy go to your legal or compliance team in batches ahead of launch windows, so review cycles never stall live campaigns, and platform policies for financial advertisers are checked before anything is submitted.
How long does it take to reach CAC targets for a fintech app?
Expect meaningful CAC movement within the first three months; Shpper hit its KPIs in that window. The first weeks go to tracking setup and creative testing, then weekly optimization moves budget toward the audiences and creative that acquire users who activate, not just install.
Do you work with both B2B and B2C fintech companies?
Yes. For B2C we work as a fintech digital marketing agency growing consumer apps like Shpper through app campaigns, creative volume, and activation tracking. For B2B we operate as a financial services digital marketing agency, leaning on LinkedIn, search, and lead nurturing across longer sales cycles. The strategy differs; the measurement discipline doesn't.
Can you produce Arabic and English creative for financial products?
Yes. We plan, write, and produce Arabic and English creative in-house, adapted for each market rather than translated word for word. Financial terms get careful handling so the copy stays accurate, compliant, and natural to a Gulf audience.
Which marketing channels work best for fintech in the UAE?
For consumer fintech, Google App campaigns, Meta, TikTok, and Apple Search Ads carry acquisition, with video content building trust along the way. For B2B fintech, LinkedIn and search do the heavy lifting. The right mix depends on your product and licensing category, which is what a channel plan settles.
How do you measure success for fintech marketing?
By the numbers your board uses: CAC, activation rate, funded accounts, retention, and payback period. Installs and impressions are inputs, not results. Every campaign gets SDK-level event tracking through an MMP like AppsFlyer or Adjust, and reporting shows exactly how media spend converts into active users and revenue.
Talk to Your Sector Lead at AlCaz Media
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