CLIENT OVERVIEW

Ferrari Middle East

Collaboration with a regional agency in Dubai to help them with Ferrari client Middle East social go-to-market strategy

Industry

Automotive

Market

Regional - Middle East

Goals

Go to Market Strategy

Draft Social and Digital Strategy to Engage with the Local Audience

Services

Collaboration Breakdown

Social and Digital integrated execution for MENA regional countries

Creating High-Quality Content to Achieve High Authority Links

THE BRIEF

Guide Ferrari Middle East on Localization Plan

Ferrari Middle East's goal is to engage with customers and build local communities to strengthen brand affinity. They sourced a regional marketing agency to handle the social media & digital strategy. Their goal is to reach social users to create elevated experiences, event anticipation, and community engagement. AlCaz Media was hired to consult Ferrari on the go-to-market strategy and support the regional agency.

THE RESULTS

Successful launch of Ferrari Middle East Instagram Page

Our collective engagement was successful to secure Ferrari's approval from HQ in Italy. The local Instagram page ferrarimiddleeast @Ferrari Middle East was approved and published. The collaboration included:

Consulting to advise on effective approach to localize the social media for Ferrari Middle East events
Social Media Management: Define Instagram Middle East launch strategy separate from Global
Paid Media Strategy: Defined a comprehensive paid media strategy to build instagram fanbase
Content Marketing: Draft content for social media channels for the dealers and Ferrari ME
Video Production: Capture Ferrari events participation from clients to record special moments

7

Approved Markets

30

Monthly Posts

40

Creatives

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How we can help

Delivered Services Details

Go to market strategy

Provided a comprehensive go-to-market strategy for 7 markets KSA, UAE, Oman, Kuwait., Qatar, Bahrain, and Lebanon.

Social Media Management

Social Media launch strategy for Instagram across Ferrari Middle East Page, Ferrari Global, and Ferrari Dealers

Paid Media Amplification

Prepared a paid media plan across social channels to support the go-to-market strategy and build a Middle East fanbase

PPC Media Buying

Analyze, plan, and execute strong paid media programs that deliver results across paid channels and improve the return of ads spend (ROAS)

Creative Design

Design creatives for markets to drive engagement and showcase Ferrari's Heritage

Content Marketing

Draft social media and newsletter content to be shared with Ferarri customers

Paid Media Amplification

Education

University of Prince Edward Island

Generated 6,943 paid leads and achieved 20X ROI of tuition revenue vs. student acquisition cost

Media Buying

Digital Optimization

Creative Design

Marketing Analytics

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Marketing Consulting

Media Buying

Digital Optimization

Content Marketing

Ecommerce

Quark Expedition

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Digital Optimization

Creative Design

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See if AlCaz Media is
Right for You

Discover the transformative power of strategic digital marketing with AlCaz Media. Connect with our team of experts today and begin crafting your unique success story.

Schedule Online Meeting