Client Overview

Quark Expeditions specialize in expeditions & luxury cruises to polar regions Antarctica and Arctic from Canada and United States

Industry

Hospitality

Service

Conversion Rate Optimization

Goals

Conversion Uplift

Services

Integrated Execution

Integrated services offered to achieve the client objectives

Conversion Rate Optimization

Creative Design

Marketing Consulting

Media Advertising

The Brief

Improve eCommerce conversion through AB testing & digital personalization

Increase the Conversion Rate need to improve for Quark Expedition website and provide recommendations for the digital migration project. Lead the digital migration project to the new CMS and advise on the best UX design to improve the conversion rate across the user journey.

The Results

Our strategic initiatives led to remarkable improvements and measurable success for app starts and eCom conversion. Below are the key outcomes from our partnership:

- Digital optimization & CRO: Executed structured optimization tests that delivered a 3× uplift in journey-to-lead start conversion

- Test & learn framework: Planned and launched 35 high-impact experiments using A/B testing and personalized user experiences to unlock incremental growth and lead generation

- Platform migration: Led a full Drupal-to-WordPress migration, improving site speed, technical SEO, and overall performance foundation