CLIENT OVERVIEW

University of Prince Edward Island

A Canadian university that offers undergraduate and graduate degrees

Industry

Education

Market

Canada & Egypt

Goals

Students acquisition for fall semester

Achieved 20X ROAS on Google, Meta, TikTok and SnapChat budget

Services

Integrated Execution

Integrated services offered to achieve the client objectives

Creating High-Quality Content to Achieve High Authority Links

THE BRIEF

Acquire new students and improve CRM process

University of Prince Edward Island Cairo campus needed to recruit local and international students for the next academic year. They issues an RFP then sourced AlCaz Media as the winning agency define acquisition strategy, execute paid media campaigns, advise on CRM sales process lead management and automation and ensure accurate performance tagging and measurement.

THE RESULTS

244 New Students Enrollment & 32% Digital Contribution

Our strategic initiatives led to remarkable improvements and measurable success across various metrics. Below are the key outcomes from our engagement with the client that led to a successful partnership:

Deep-dive review: advised on best practices and optimization opportunities to improve marketing operations
Findings: identified 50 value add opportunities and draft comprehensive strategy to recruit students for spring
Paid Media: defined a comprehensive media plan and execution across Google Search Ads, Pmax, Retargeting, Facebook ads, TikTok Ads and SnapChat with 5X ROAS on year 1 and 20X ROAS over the lifetime of program
Creative: designed new banner creatives and video ads to be leveraged on paid social and Pmax campaigns
CRM: audited the CRM lead process and made improvement to increase conversion and automate processes
Tagging: implemented landing page and registration form advanced tagging across the conversion journey
Automation: provided new ways to apply CRM automation from round robin to automatic sales assignment
Measurement: guided the client on how to calculate the CPA Cost per Acquisition and LTV LifeTimeValue

6,943

Paid leads

20%

Qualified Leads

20X

ROAS

Partner with Us for Unparalleled Success

Elevate your digital presence with AlCaz Media. Contact us today and start your journey to excellence with our innovative marketing solutions!

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How we can help

Industry Relevant Services

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Performance deep-dive for effective digital marketing strategies to guide you toward success relative to the desired goal

Conversion Optimization

Maximize the conversion rate and improve the sales funnel with CRO personalization, CRM automation, and testing

Marketing Analytics

Build accurate marketing analytics 360 measurement and proper attribution to make informed decisions that lead to success

PPC Media Buying

Analyze, plan, and execute strong paid media programs that deliver results across paid channels and improve the return of ads spend (ROAS)

Social Media Management

Go beyond social posts by designing engaging experiences that are relevant and memorable to improve your social media presence

Search Engine Optimization (SEO)

Improve SEO web ranking with proven white hat practices that drive SERP enhancements and fix technical server errors

Education